Customized Research

Customized Research

Prisma LLC provides tailored research solutions designed to meet the unique needs of clients, including international organizations, government bodies, NGOs, and private sector entities. The company applies rigorous research methodologies and data-driven insights to support evidence-based decision-making. Prisma’s customized research services encompass various domains, ensuring high-quality analysis and actionable recommendations.

Context Analysis and Assessments

Prisma conducts in-depth contextual research to help organizations understand the environments in which they operate. These assessments provide a comprehensive overview of socioeconomic, political, and cultural factors affecting target populations. The scope of work typically includes:

  • Political Economy Analysis (PEA) to identify key stakeholders, power dynamics, and policy influences.
  • Vulnerability and Needs Assessments focusing on marginalized groups, displaced populations, and communities affected by crises.
  • Feasibility and Risk Analysis for program design and implementation.
Thematic Studies

Prisma specializes in conducting research on specific themes or sectors, offering deep-dive analyses into issues that are critical for policy formulation and program development. These studies often involve:

  • Sector-specific research (e.g., education, healthcare, gender equality, migration, climate change, youth empowerment, etc.).
  • Comparative studies across countries or regions to analyze best practices and policy implications.
  • Behavioral research to understand public perceptions, attitudes, and behavior patterns on key social issues.

Longitudinal studies tracking changes and trends over time.

Performance and Impact Evaluations

Prisma applies internationally recognized evaluation methodologies to assess the effectiveness, efficiency, relevance, and sustainability of programs and interventions. These evaluations help organizations measure success and improve future programming. The key evaluation approaches include:

  • Baseline, Midline, and Endline Evaluations to track program progress.
  • Theory-based Evaluations (e.g., Theory of Change, Contribution Analysis) to assess causal relationships.
  • Outcome and Impact Assessments using quantitative and qualitative indicators.
  • Cost-effectiveness and Cost-benefit Analyses to evaluate the financial viability of programs.
  • Participatory Evaluations that engage stakeholders, including beneficiaries, in the evaluation process.
Surveys and Polls

Prisma designs and implements statistically robust surveys and opinion polls to gather insights from diverse populations. The company employs various methodologies, including:

  • Household surveys to collect demographic, economic, and social data.
  • Public opinion polling on political, social, and economic issues.
  • Perception surveys to assess trust in institutions, media consumption, and community relations.
  • Customer satisfaction surveys for businesses and service providers.
  • Mixed-method approaches, combining quantitative and qualitative data collection techniques.
Market Research

Prisma provides comprehensive market research to help businesses and organizations make informed decisions about product development, consumer behavior, and market trends. Services include:

  • Consumer behavior analysis, identifying purchasing patterns and brand preferences.
  • Feasibility studies for market entry or business expansion.
  • Price sensitivity and demand analysis to optimize pricing strategies.
  • Product testing and concept evaluation to gauge consumer interest before launch.